Oculus Quest 2 customers could quickly get adverts beamed to their eyes — due to Fb

Facebook is an advertising company at the end of the day, so it’s no surprise that its lineup of virtual reality headsets, including the Oculus Quest 2 and Oculus Rift S, could soon see ads hit.

According to Cnet, Facebook is now testing in-game VR ads within the Blaston game. Just like billboards that people see at a soccer game, when players play Blaston they see advertisements from companies. It would also be possible to click on ads for more information.

Resolution Games’ Blaston is currently priced at $ 10. It’s uncertain whether this new boost in in-game advertising will bring the game down in price or make it free.

“This is an important part of ensuring that we create a self-sustaining platform that can support a variety of business models that tap into new types of content and audiences,” Facebook said in a blog post. “It also helps us make innovative AR / VR hardware more accessible to more people.”

It was a move that some users see coming. Facebook started testing ads on the Oculus mobile app earlier this year.

Facebook says it strives for high quality ads that follow a “Build for People First” approach. Users have the option to hide ads.

Facebook says it collects information about whether you’ve interacted with an ad and how (e.g. clicking on it to get more information or to hide it). Advertising, ”said the company.

Facebook also encourages users to reach out to the Oculus support page to share feedback.

Blaston in VR ad from Facebook in Oculus

(Photo credit: Facebook)

When Facebook bought Oculus for $ 2 billion in 2014, VR fans were shocked. The concern was that Facebook would affect the development of VR technology in ways that could harm founder Palmer Luckey’s original vision.

Back then, Luckey appeased fears by saying, “You don’t need a Facebook account to use or develop the rift.” Luckey also said on a Reddit post, “We’re not going to track you, send you Flash ads, or do anything invasive.”

Well, Facebook fired Luckey in March 2017 after reviewing its political posts. Since then, Facebook has been increasingly tied to the Oculus platform. Last year, the social media giant Oculus urged users to log in with a Facebook account, which made users angry.

Oculus isn’t the only Facebook-owned company trying new advertising methods. On WhatsApp, the company announced earlier this year that data from the messaging service would be shared in order to better target users with advertisements.

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